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The rest of the statement called for four direct actions:It’s not what you might expect from a humble ice-cream brand, and the reaction online has been enormous.‘Ben and Jerry’s had balls to use the words “BLACK” and “WHITE SUPREMACY” in their official corporate statement,’ wrote @SpeakerShinjini.‘I don’t even like Ben and Jerry’s ice cream that much, but I might try it out more because I have newfound respect for a company that has the balls to call out truth.’Others praised the company for being direct and not avoiding the difficult subject matter.‘Unlike most companies and organizations, Ben & Jerry’s is not taking half measures or trying to post a generic, meaningless corporate statement about the death of George Floyd,’ added @NumbersMuncher.‘Ben & Jerry’s didn’t send their prayers. Ice-cream brand Ben & Jerry's posted a direct statement in response to the protests, calling for the dismantling of white supremacy. All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. While many brands have been criticised for weak or vague statements in response to the global protests about racial injustice, Ben & Jerry’s certainly can’t be accused of that.The ice-cream company took a break from launching fun and quirky flavours to ‘The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy,’ reads a statement on the company website, which they also shared across social media platforms.‘What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning.’They added that the ‘toxic seeds’ of racism were planted in America when the first enslaved people arrived on the continent in 1619, and went on to list the names of other black people who have been unjustly killed – including Ahmaud Arbery, Breonna Taylor and Trayvon Martin.As well as calling for the officers involved in George Floyd’s killing to be brought to justice, the company says that everyone must take on the ‘complicated work’ of delivering justice for all the victims of violence and racism at the hands of the state.Four years ago, Ben & Jerry’s publicly stated their support for the ‘Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms,’ they added. We ask you to join us in not being complicit in the face of this injustice. For corporations that are still crafting a statement, and there are many right now according to The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. Ben & Jerry's statement on why Black Lives Matter. Ben & Jerry's call for a dismantling of white supremacy was clear, definitive, and specific. Ben & Jerry's, the ice cream company, is calling on Americans to defund and dismantle the so-called "racist" police. Ben & Jerry’s is once again stepping into the political ring, scoops blazing. Ben & Jerry’s issued a powerful statement Tuesday calling for four ways to dismantle white supremacy in response to the killing of George Floyd who died in police custody in Minneapolis last week. By now you’ve likely seen a number of official statements from Clearly a line is being drawn in the sand and corporations are trying to enter the conversation. We have to speak out. We ask you to join us in not being complicit in the face of injustice. We have to speak out,” the “The murder of George Floyd was the result of inhumane policy brutality that is perpetuated by a culture of white supremacy. For some, the commitment may prove genuine, for others it might be lip service — time (and hiring practices and wages and donations) will tell. Ben & Jerry's Statement On BLM Protests Is A Model For Corporations Music “All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.
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